A website is the image of your business on the internet. It has to be good. Website designing has been evolving through the years as the internet speeds go up and multi devices become essential. A good design should lead a visitor towards the business goals - be it a click, a view, a lead or a sale.

A plain html page may be enough for some businesses but for most a design has to be user friendly. It has to support different platforms and browsers along with media rich content. It has to be responsive. You need to test out color combinations and layouts for better conversions. You have to track each and every detail of your visitors and their behaviors on your site and adapt accordingly. A good design is based on thorough research and not on mere assumptions.Content here.